Social Media-A New Public Relations

Public Relations specialists were some of the first people to embrace the power of social media, and as a result they are often the ones who leading the way in the social media space. In the past decade, the social media has had a huge impact on how PR works. The growth and the impact of social media is not only changing the face of PR, but also gradually becoming a new Public Relations.

At first, social media impacts the function of Public Relations. PR professionals started using "social media release" instead of traditional print press release. Amanda Miller Littlejohn, founder of Mopwater Social Public Relations, commented on the importance of the social media release and how it enables readers to interact the press release. She said that the press release isn't dead, but it has been transformed to become a living, breathing thing. Social media gives a release legs so that a release can be commented or shared by viewers through their social networks.

In addition, social media also improves the format of the press release. In the past, there were only three ways to release a press: print, radio, and TV. But social media broke this limitation. Thanks to social media, now the press release are evolving into multiple iterations for various audiences, channels, and situations.

Moreover, the social media doesn't change the mission of Public Relations. In other words, the social media provides more opportunities for PR professionals to complete their mission which is to reach and communicate with their clients and to build up a long-term relationship with them. The widespread use of social media has fundamentally changed how people communicate and share information. Thus, Public Relations is certainly now exception as practitioners seek to communicate with, and hear from consumers, as well as using social media to share information with their audiences. However, the social media is a
double-edged sword. It can easily boom your PR campaign, but it also can make a PR disaster. So PR professionals should take serious about social media and use the right social media channel in the right way.

Refreshing your memory, have you ever thought that one day you can talk to a company directly? It seems impossible in the past. But the soical media makes it come true. The social media makes the company and customers get closer. It doesn't change the physical distance, but by using social media, customers can point out the problems, give recommendations or just tell their feelings at any time in anywhere. On the other hand, the company can receive these feedback at first time and respond them as soon as possible. Consider of the effective of social media, companies are moving their focus on "social media relations". Build up their own social media channels like Facebook, Twitter, Pinterest, hold online PR campaign in different social media channels, interact with customers in social media...PR professionals bring PR actions from real life into the net world. It's not hard to imagine that in the future Public Relations will be all about the social media relations.