Social Media - A Permanent Magic For Your Business

Have you heard of "Groundswell"? Of course, it's not just a kind of ocean wave. Right now, it's a new word to describe the boom of social media. In the book "Groundswell", the authors Charlene and Josh told about how social media influence the business and how should the manufacturers should take advantages of social media to improve their own business.

In the book, the authors gave a new definition about groundswell which means a social trend in which people use technologies to get the things they need form each other, rather tan from traditional institutions. The social media is definitely a new things. It changes people's behaviors, the business strategies and the relationships between manufacturers and customers. Groundswell, the book brings out a point about the attitude that people toward to social media, especially the manufacturers. It said that the boom of social media is something that we can't stop and the only thing we can do is to understand it, live with it and thrive in it.  At this point, I absolutely agree with it. In my opinion, social media is a magic that can bring a lot of unexpected outcomes to your business.

Let's go back to the past first. How we did business without social market and what differences between our traditional marketing and the new social media marketing?

There is no doubt that manufactures do their best to build up their brands and try the multiple ways to make sure their brands' images look great in front of their customers. But now, there is a new way to manage your brand or your brand is been managed. It's called social media. In the "Groundswell", the authors pointed out a truth that customers are talking abut your brand in any social media without your control. And what customers said in social media will all influence your brand and your business. Your brand is what your customers said it is. Many manufacturers may worried about the power of social media since in the social media people's comments are worldwide and totally visable. And don't forget the most important things is that people are willing to listen to others than yourself. So what does this mean? It means people in socal media are building up a long-term relationship which based on trust.

Let's have a look how exactly social media is changing our business.

It's clear that social media is a boom right now, if marketers can know how to use it in a correct way, social media will give you a surprise. The picture list below is showed the benefits that social media can bring to your business.

Actually, many marketers recognized the power of social media, and move forward to the social media area to make sure they don't miss this big potential market.

But even through marketers want to use social media, how they can start with social media? Before marketers can get benefits from social media, the first and the most important thing is to understand the relationship between themselves and customers in social media. This picture gives us a clear explanation.

Then marketers can start using social media to grow their own business. There are a lot of social media tools, marketers should know what differences between them and what's the main feature of these social media. Then they can choose the best social media tool and use it in the most effective way.

Here is good example to show us how social media will help our business.

I talked a lot about social media and social media marketing. Well, what I want to say is that social media is a fantastic thing in our life and in our business. We should fully use it to improve our life and our business. After that, you will see the magic that created by social media.